Acura NSX Digital Mirror

Project description

Acura Digital Mirror was introduced in 2015 at LA autoshow and immediately captured guests’ attention. We built a 9 feet wide disc and installed it above the Acura NSX. The content on the disc was synchronized with the rotation of the turntable on which the NSX was sitting.


Agency: Spinifex Group

Physical Production: GPJ

Executive creative director: Stephen Van Elst

Creative director: Shakir Dzheyranov

UI designer: Alex Ogle

Technical director: Adam Schneider

Development: Well Placed Cactus

CG Production: N3 Design



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