Auto Shows

Project description

The 2015-16 auto show season saw Honda unveil a new booth design featuring a panoramic 180º curved LED screen, floating above a central elevated platform. As part of the public day activations, Spinifex Group together with GPJ created the Dream Machine – an interactive smoke cannon, enabling users to share their dreams and become part of the display.

Honda Dream Machine

In the center of it all was the first ever Dream Machine, a digitally enabled smoke cannon that would prompt attendees with a few profiling questions to discover the right product for them and to take a quick selfie. Then, in a puff of smoke, the cannon would shoot those personalized dreamst onto a 100-foot LED halo above: picture, animation and all.

Honda HR-V Projection

Another key highlight of Honda booth at North American Auto show was HR-V interactive projection. Guest were able to learn about versatility of 2016 Honda Hr-V and test the capacity of the vehicle in interactive format.

Honda Blue Skies

Together with Honda we’ve created an interactive table called “Honda Blue Skies”, a fun and simple Unity based game, where players were prompted to change the future and as an ultimate goal minimize the amount of C02 and at the same time learn about key components of Blue Skies program.


Agency: Spinifex Group

Physical production: GPJ

Executive creative director: Stephen Van Elst

Creative director: Shakir Dzheyranov

3d designers: Nick Cunningham, Gilad Arazi

Designers: Alex Ogle, Kristabel Kim

Lead developers: Ardrian Hardjono, Clint Hannaford

Programming: Well Placed Cactus

Producer: Phil Giarratano


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